Yvonne and Jane

If you market to women, or like reading about marketing to women, or just enjoy exceptionally well-written marketing-related blog copy, check out Yvonne DiVita's Lip-Sticking blog. As a strictly b2b marketer, and a guy, I'll acknowledge that I'm as clueless on this subject as the Hahn beer guy (if you've never seen these videos, you must).

Yvonne writes about blogging, conferences, copywriting, advertising and other related topics from her own unique perspective and with her own inimitable style. A great example is "5 Things About Your Website that will send Jane Screaming in Frustration" -- although these apply equally to men.

Who's Jane?

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