Someone recently forwarded me the Vyatta newsletter. Vyatta provides open-source router and firewall solutions. Intriguing in and of itself, but in addition, the company does an exceptionally creative job of marketing.The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).
What really caught my attention, however, was the link at the bottom to Vyatta Ads Not Fit for Print. This would have been a $200,000 web page if an agency produced it, but by developing it in "open source" fashion through input from their users, they (presumably) slashed that cost significantly.
Nice.
*****
Contact Tom Pick: tomATwebmarketcentralDOTcom
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