On the occasion of the 300th post on the WebMarketCentral blog, and to see how things have changed since the first 100 posts, here are the 10 most popular posts of all time so far.#10: The 8 Layers of a B2B Web Marketing Plan, October 8, 2008
The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising.
#9: Best of 2007: Articles and Blog Posts on SEO (Part 1), January 28, 2008
Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden, Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead.
#8: Web 2.0 Social Tagging Sites, Part 7: The Best, June 26, 2007
"Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 social bookmarking sites produced the best results, in terms of driving direct traffic and having active, engaged discussion communities." Of mostly historical interest now, from the early days of social bookmarking, before Mixx, Sphinn, Propeller and Twitter took off.
#7: Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building, May 15, 2007
The first post where I showed, quantitatively, how social media can accelerate traffic growth for both blogs and commercial websites.
#6: Selecting an Advertising Agency, June 7, 2005
The second post ever written on this blog and the only post common to both this list and the top 10 after first 100 posts.
#5: Best of 2007: Website Design, February 4, 2008
Eleven outstanding articles on blog posts on website design tips, tactics and tools from experts like Stoney deGeyter, Ralph Wilson, Mark Jackson, Jay Lipe and Kalena Jordan.
#4: How to Write a Strategic Marketing Plan, December 6, 2007
My recommended outline for crafting a strategic marketing plan, from high-level business objectives and strategies through marketing and PR tactics and tools.
#3: The Social Media Email Signature, September 18, 2008
A look at how traditional email signatures have evolved into their Web 2.0 version, now incorporating elements such as LinkedIn profiles, blog links, Twitter pages, Facebook, StumbleUpon, even Second Life IDs. Includes notable examples from social media pros like Jon Rognerud, Viewzi evangelist Giovanni Gallucci, and Guy Kawasaki.
#2: Google AdWords Average CTR and Best Practices, September 20, 2007
Various estimates for average click-through rates (CT) from Google AdWords along with 14 best practices to make search engine marketing programs more successful.
#1: Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR), August 14, 2007
And the most popular post thus far on the WebMarketCentral blog covers...industry data to help set goals and benchmark the performance of email marketing, newslettor sponsorship and banner advertising programs.
That will do it for me this (short) week. Happy Thanksgiving!
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Contact Tom Pick: tomATwebmarketcentralDOTcom
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