Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.
Free SEO Tools
Search Engine Spider Simulator from the Webconfs SEO Toolset
Spiders and people don't see things the same way. For example, Flash content, Javascript and images are invisible to search engines. See your site through the eyes of a (search engine) spider with this free tool. This tool Simulates a search engine by displaying the contents of a webpage exactly how a search engine would see it. It also displays the hyperlinks that will be followed (crawled) by a search engine when it visits the particular webpage.
SEO Analysis Tool from SEO Workers
This free SEO analysis tool helps analyze and measure the ranking potential of web pages. It not only analyzes meta tags, but also uses the same spider technology as search engines spiders to give you an overall rating of on-page SEO efforts.
Website Grader from HubSpot
This free SEO tool measures the marketing effectiveness of any website. It provides a score (sent to you by email) that incorporates elements such as website traffic, SEO, social popularity and other technical factors. It also provides some basic recommendations on improving the website from a marketing perspective.
Web CEO
Web CEO is a suite of downloadable tools (both free and paid versions are available) that help you identify the best keywords, optimize your site, promote the site, submit to search engines, find potential link partners, manage paid search (SEM) campaigns, check your search engine position, analyze site traffic, and find and repair broken links.
Blog Posts About SEO Tools
The Top 15 Free SEO Tools by SEO Position
Blogger Brian Gilley provides an excellent list and reviews of tools for rank checking, SEO analysis, keyword selection, keyword density, page rank and more.
SEO Tools (136 SEO Tools) by SEO Company
Knock yourself out with this list. SEO Company provides links, brief descriptions and ratings for code validation, keyword selection, search engine ranking, link exchange, link popularity, page rank, web site optimization and other tools.
A Look at a Few Page Ranking Tools by Web Worker Daily
Dian Schaffhauser offers a brief review of one free tool (DigitalPoint.com’s Keyword Tracker & Keyword Ranking Tool, which can be used to monitor a site for ranking on Google, Yahoo and MSN and other engines by keyword over time) and two paid tools.
Google vs Yahoo from E-Marketing Performance
Ashley Graham posts about the Google vs Yahoo tool, which enables you to visually compare the results for any search term on the two most popular search engines. You can see the top sites that pop up for your keyword(s) by mousing over the dots. The graph shows you how different Google and Yahoo are for your entered keyword(s). This tool is useful for identifying quality URL link possibilities.
Premium SEO Tools
SES San Jose Day 1 - Benchmarking an SEM Campaign by Search Marketing Standard
Hallie Janssen offers up a summary of valuable tools (such as AdGooroo, useful but not free) and techniques for benchmarking your search marketing programs against competitors.
SEOmoz SEO Tools by SEOmoz
SEOmoz offers some basic free tools for tasks such as checking pagerank and backlinks, and identifying the strongest pages on your site, as well as premium content and more advanced tools. The premium offering is elegant, but over-priced (by about a factor of 10).
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Contact Tom Pick: tomATwebmarketcentralDOTcom
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